As designers, we all have certain styles we love, and once we find our own signature style, we tend not to stray too far from our comfort zone. But staying in one place for long, my friends, is not so comfortable after a while. You may start to feel left behind, or obsolete in certain areas. Interactive design is constantly changing, and as this new year starts, we are all probably looking for inspiration and new avenues to explore. There is no longer any excuse for not creating user friendly, interactive and visually stunning websites. So here are some insider tips from Digital Synopsis and 99 Designs on trends to start incorporating into your work now.
1. Bold Typography / Intersecting Elements
With web coding technology so far advanced these days, it is easy to use more than just the basic web fonts. Custom fonts are very widely used on many websites now, creating strong visual tones for your page and to help portray the overall feeling of your site. Now start playing around with these fonts and types – break them up in different ways and use intersecting elements of type and graphics to create interest.
2. Vibrant Colours / Duotone
Many large companies, such as Spotify, have pushed trends such as duotone to the spotlight. A trend that started last year and will continue on into 2018. Vibrant tones online are breaking out of those web safe colours. Technology is allowing us to use thousands of colours, so why not take advantage. Bright colours are sure to attract attention.
3. Split Page / Asymmetrical Layouts
Image Source: sitepoint.com
Grids are made to be broken in 2018. Splitting your page and grid layouts to create asymmetrical sections on your page is distinct and unconventional, and will set your site apart from traditional sites. It’s risky for certain markets or brands, but very striking when pulled off correctly.
4. Custom Retro-Modern Illustrations
Image Source: dribble.com
Gone are the days of clip art. Trending now are simple, line images, which combines sleek, modern lines with retro colour schemes to keep things playful and friendly. Customizable to fit any concept or business.
5. Thoughtful / Interactive Animations
Animations have come a long way and in 2018 will focus more on intentional movements and directions. Signalling interactive content to engage users, helping them move through your site with ease and purpose.
Now give it a go! Explore! Create! Be wild and free my dears.