The New Reality (AR Breakdown)

I have only paid attention to Augmented Reality for a few years now but it has been going on since the late 90’s. AR is the integration of digital information with the user’s environment in real time. If I really wanted to, I could have a Smurf juggling apples in front of me. In reality that is, not happening but I am visualizing it through a screen. That leads me to ask the question; what is reality? With the growth rate of AR and its relative VR, otherwise known as Virtual Reality. Our realities are about to change, if they haven’t already.

PAST

AR began its life back in the olden days, well, by olden days I mean 1998. It first appeared as the yellow first down line that you see on TV while watching a football game. The term Augmented Reality was coined eight years earlier by Boeing researcher Thomas Caudell. Back then it wasn’t a serious topic but now they have evolved AR into such things like the Google glass and heads-up displays in car windshields.

CURRENT

Technology Companies are taking advantage of this and using it to evolve their apps on mobile devices. Snapchat for example, uses AR to allow users to wear an augmented mask, otherwise known as a Snapchat filter. IKEA uses AR on their app to allow customers to visualize what a piece of furniture may look like in their house before they even buy it.

FUTURE

AR is heading in a very impressive direction. Holograms becoming a reality are very near. Microsoft and multiple other companies have dedicated teams to working on such a project. AR and VR are working with each other as well, allowing users to take advantage of the benefits from both Virtual and Augmented Reality. It’s a multi-dimensional reality.

IMPORTANCE

AR is not just some toy people can play with either. Multiple industries use the innovative technology, including: healthcare, public safety, gas and oil, tourism, and marketing.

“Neural implants could accomplish things no external interface could: Virtual and augmented reality with all five senses; augmentation of human memory, attention, and learning speed; even multi-sense telepathy – sharing what we see, hear, touch, and even perhaps what we think and feel with others.” –Ramez Naam

It’s amazing technology; use it to your advantage.

One thought on “The New Reality (AR Breakdown)

  1. Pretty cool article on a topic that will be brought up a lot in our lifetime. I think that virtual reality is something that we have always thought of as way off in the future but it is slowly starting to become a part of our lives. Pokemon Go was a really cool way to bring this concept to everyone around the world by using an extremely popular brand and giving a real life experience in a virtual world that is similar to the Pokemon video games and TV show. In my lifetime, I am hoping to see virtual holograms more than just on your screen. I think that having your phone displaying a hologram in front of you would really take it to the next level. Having a video chat with a hologram of the person on the other side of the line would be really awesome. I thought it was really cool that the first time it was used was for Football lines too. Thanks for the insight on this topic.

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