New streaming service brings new ways to watch short films and series.

If you have a quick few minutes to spare on your daily bus ride or lunch break at work it’s an attractive draw to pull out your phone and watch something. Quibi hopes to video content specifically with these habits in mind. 

Chief Executive Officer of Quibi, Meg Whiteman, stands on stage during a keynote speech at Consumer Electronics Show 2020.
“We believe we barely explored all of the capabilities of our mobile device and how they can transform storytelling.” Meg Whitman, (Chief Executive Officer of Quibi), on how they aim to be to T.v. what T.v was to radio.
Image from Quibi’s CES 2020 keynote.

A streaming service just for your phone. 

This April a new streaming service is launching, and it has a few distinctions to set it apart from the growing sea of on-demand services. Quibi is focused on providing content for the people who like to watch on the go, probably switching the orientation of their phone as they go.  As explained during a keynote at CES Quibi hosts and produces high budget short films about 4 to 10 mins long. 

Quibi’s crown innovation is that it uses technology that is in modern smartphones to tell a story in ways that cannot be told in just a traditional screen. It could be as simple as using the Gyroscope to sense the orientation of your screen. Depending on how you hold your phone when you move your phone mid-movie from landscape orientation to portrait it will switch to a different shot that will fit the new aspect ratio. 

Films that adapt to how you watch. 

You might think, “Wait doesn’t ‘hu-flix-prime+’ already turn my show right side up. ?”  Yes, it does, that’s all it does. Quibi’s content doesn’t just re-crop or shrink the show to fit the screen, which is what most of the streaming services do. Quibi developed What they call Turnstyle Technology.  it will switch seamlessly, to a different version of the same film that will use the full screen of the phone, no matter the orientation. 

two pictures of the same shot from Quibi Original series, Shape of Pasta. It shows the composition of the shots depending on how you hold your phone.
This is how Quibi’s Turnstyle would look like. While some shots are simple ‘crop to screen’ conversions, some shots and elements are recomposed to properly fit whenever you decide to turn the screen. (Images grabbed from Quibi’s 2020 CES Keynote.)

Quibi also showed off how this Turnstyle Technology can be used to offer the opportunity to have the audience interact. In a Short Thriller titled “Nest”, turning your phone from landscape to Portrait changes the shots from a traditional widescreen thriller scene, to a view of what interactions the main character is having on her phone. 

Smart Films for Smart Phones.

Technologies Quibi plans to use from your smartphone include the time of day, camera, and GPS. Quibi is offering all these tools to their content creators to let them creatively figure out how they can use these technologies to tell their stories. 

For Steven Spielberg, he set out to make his horror series “After Dark” only watchable once the sun goes down. Another example of Quibi’s use of smartphone technology is unlocking episodes once your phone reads where you are, what time and whether or not the sun has set or not. 

With new creative tools being brought out from smartphones it will be interesting to see how more storytellers will tell their stories and take advantage of the new tools. For $10 a month ($7 if you don’t mind ads) it will also be interesting to see how many people flock on to this new service that is trying to innovate and set itself apart from traditional ‘Hu-flix-prime+’ services.

YouTube THEN & YouTube NOW

THE BEGINNING

Video Player

12 years ago, on February 14, 2005, YouTube was born. Founded by Chad Hurley, Steve Chen, and Jawed Karim, who were all early employees of PayPal. The inspiration for YouTube sparked the minds of the three men after recent popular events that had occurred in 2004 were too difficult to find in video format online. A year later, that would change.

THE ORIGINAL PLAN

google on ipad

YouTube became a place where people could share anything from anywhere at anytime. YouTube grew and grew; videos upon videos uploaded daily. Google eventually bought the company just over a year after launch on November 13, 2016.

YouTube originally, was meant to be a different form of documentation that was capable of being shared with the entire world, a form that lacked presence on the internet at the time. Videos were never really a problem for YouTube when it first began. Smosh and Fred becoming the first popular channels to take YouTube more serious. YouTube had now evolved in to an area of entrepreneurship, where YouTubers were and still are battling each other out to become the best of the best. This is all because YouTube now pays YouTubers money for posting popular content, due to ad revenue using AdSense. Trends after trends had come and gone, and at the beginning were harmless, but as we now break into 2018, the trends have just gotten out of hand.

TRENDS

teddy bear watching youtube

Trends use to be silly and cheesy, but now they have evolved into eating tide pods and filming dead bodies, it is all about becoming the next big thing, the next star. Everyone wants to be famous. People are becoming selfish and inconsiderate; people are even dying from some of these trends too. YouTube never had to deal with this problem, but finally after Logan Paul posted a video showing a dead body of a man in Suicide Forest, YouTube has finally decided to crack down on this issue and put an end to this stupidity.

“We expect more of the creators who build their community on YouTube, as we’re sure you do too. The channel violated our community guidelines, we acted accordingly, and we are looking at further consequences” –YouTube on Logan Paul Video

YouTube just recently came out with new guidelines that clearly prohibit anything near these types of videos. It is about time YouTube; now true creative minds will shine and the stupid, desperate ones will vanish.