The usual order of a web design process goes like that: designers take care of the looks of a website and developers put those plans into reality. But then there are those professionals who can’t just do one thing for the rest of their lives. Deciding between the two sides comes hard to some people. And if you’re into both of these fields, then what even are you?
“You’re a hybrid designer, Harry…”
OK, maybe that’s not exactly how it goes in the movie, but you get the point. One article by Ashley Gainer sums it up nicely: “Very few designers will actually design a site and then code it from scratch. And those designers who do aren’t really designers at all. They’re hybrids.” Because designing and coding often seem like two different worlds, it’s not easy to find people who have both of these approaches packed into one brain. That’s also why they earned the special name “unicorns.” “Many believe they exist, some know someone who hired one, few claim they saw one in the past, always in strange circumstances” – says Katherine Martinez, a UX designer and developer.
Why are hybrids so special?
Let’s dig deeper. There must be something great about them besides the fact that they’re hard to find, and there is. Hybrids see the web design process from a very different perspective. They can, at the same time, think about the looks and the mechanics of what they’re creating, which allows them to reach that sweet spot, that perfect balance between what’s possible and what they want to be possible. This is the kind of thinking that has the potential to save a company lots of time and money, which is why hybrids are so in-demand.
Reasons to become a hybrid
Well, as mentioned, one reason to become such a curious creature is for those big companies to fight over you. “One-stop shops and hot commodities” (again said by Martinez) – that is what the startup world sees when they think of hybrids. Job prospects are pretty sweet in this case. But money shouldn’t be your biggest influence here. Besides a decent income, being a hybrid designer seems to be the perfect option for people who would die of boredom doing just one thing all the time. Also, it’s kind of cool to be able to create the whole deal from top to bottom on your own. There’s something really satisfying in being knows as the “digital Swiss army knife professional” (Martinez yet again).
But after all…
However exciting being a hybrid designer seems, it’s not the only right, universal option to choose. We don’t all have to be well-versed in every possible direction – that would be insane! Focusing on what feels right for you should be the goal. You can be a die-hard HTML fanatic who’s having a hard time choosing colour palettes. You can be a design master, severely disturbed by any type of computer code. And maybe it’s better that way. Otherwise, instead of unicorns, we would just have a ton of people hating their jobs, and that would make keeping up the “nice Canadian” stereotype really, really hard.