What is TikTok and why is everyone obsessed with it.

Like the many people sitting at home board out of their minds, I decided I was going to download the app TikTok to try and really get an understanding of what it is and how it took over the social media world by storm.

According to TikTok’s website, it described as being “the leading destination for short-form mobile videos” with their mission being “to inspire creativity and bring joy”.

TikTok reminds me of another app that was very popular when I was younger, that app, of course, being Vine. The only differences between the two apps are the length of content that could be uploaded and the ability to repost content.

In Vine the videos could only be 6 seconds, making them seem more abrupt but unique as a culture was shaped over the years of vines existence.

Tiktok videos could be as short as fifteen seconds or as long as a minute giving the user more time to put out their content in a more completed form. The second difference is that you cant repost people’s content on your personal TikTok page like in Vine, all content needs to be yours, I can appreciate this because I feel most apps do nothing when it comes to protecting your own personal content.  

Maryam Mohsin wrote an article that included ten interesting facts about the social media company. Since launching in 2016, the TikTok user base has grown to over “500 million active users worldwide” making it “9th when compared to usage from other apps”.

The ages range when it comes to users and this app, though “41 percent of TikTok users are aged between 16 and 24”, there has been a huge increase as “in less than 18 months, the number of US adults TikTok users grew 5.5 times”.

I’d credit that to the simplicity of the app and mainstream internet challenges that go viral eventually being featured on the news or platforms used by adults.  The app is very simple to use but easy to get lost in, the for you page is essentially where your content might end up if it goes viral.

The for you page reminds me of a slot machine at a casino, much like pulling a lever over and over your constantly swiping up going through content which is nice until two hours go by and you have no idea where the time went.  

(Just an example of what the For You page looks like, the four icons on the right from top to bottom are the content creators page with the plus being the follow button, the heart is the like button, the voice memo is the comment section and the arrow gives you the ability to share the content via text or Snapchat)
image from https://www.pocket-lint.com/apps/news/149869-best-tiktok-tips-and-tricks

There is such a wide variety of content for that for you page anyone could really get involved with the app, I saw hunting videos, dancing, lip singing, life hacks, comedy sketches the list goes on and on.

I really do like this app, I feel like any new app especially nowadays is a breath of fresh air due to apps like Instagram, Twitter and YouTube’s domination on social media.

I saw videos that pulled my heartstrings, made me laugh and even some that made me questioned myself as to why I got this app but truly if you’re a content creator TikTok is a perfect way to share and show how your content is made.

Billie Eilish: When we all fall asleep, Where do we Go? Album Review

 

After releasing her EP don’t smile at me, March 29, 2019; Billie Eilish released multiple singles separate from this project.

My first impression to her music was that it was a breath of fresh air for the pop genre, the broodiness of the lyrical content doesn’t get in the way of the fun of listening to it while Billie’s performance, personality, and  execution shine through.

The advertising of the album was rather intrusive much like drake’s 2018 release Scorpion, and the social media presence she has had the past year has stirred the topic that she could be an industry plant.

Read More

Is Virtual Reality the New Reality?

A simple idea that has grown into innovation for the future is Virtual reality. We are exposed to this technology everyday even if we do not realize it. It started out as a simple concept like the Snapchat filters that we use almost everyday. Eventually this filter moved to other social media platforms like Instagram and Facebook, but is this simple filter becoming the new norm? It has definitely evolved in becoming more than just a simple filter but a big step for other augmented reality ideas. Read More

YouTube THEN & YouTube NOW

THE BEGINNING

Video Player

12 years ago, on February 14, 2005, YouTube was born. Founded by Chad Hurley, Steve Chen, and Jawed Karim, who were all early employees of PayPal. The inspiration for YouTube sparked the minds of the three men after recent popular events that had occurred in 2004 were too difficult to find in video format online. A year later, that would change.

THE ORIGINAL PLAN

google on ipad

YouTube became a place where people could share anything from anywhere at anytime. YouTube grew and grew; videos upon videos uploaded daily. Google eventually bought the company just over a year after launch on November 13, 2016.

YouTube originally, was meant to be a different form of documentation that was capable of being shared with the entire world, a form that lacked presence on the internet at the time. Videos were never really a problem for YouTube when it first began. Smosh and Fred becoming the first popular channels to take YouTube more serious. YouTube had now evolved in to an area of entrepreneurship, where YouTubers were and still are battling each other out to become the best of the best. This is all because YouTube now pays YouTubers money for posting popular content, due to ad revenue using AdSense. Trends after trends had come and gone, and at the beginning were harmless, but as we now break into 2018, the trends have just gotten out of hand.

TRENDS

teddy bear watching youtube

Trends use to be silly and cheesy, but now they have evolved into eating tide pods and filming dead bodies, it is all about becoming the next big thing, the next star. Everyone wants to be famous. People are becoming selfish and inconsiderate; people are even dying from some of these trends too. YouTube never had to deal with this problem, but finally after Logan Paul posted a video showing a dead body of a man in Suicide Forest, YouTube has finally decided to crack down on this issue and put an end to this stupidity.

“We expect more of the creators who build their community on YouTube, as we’re sure you do too. The channel violated our community guidelines, we acted accordingly, and we are looking at further consequences” –YouTube on Logan Paul Video

YouTube just recently came out with new guidelines that clearly prohibit anything near these types of videos. It is about time YouTube; now true creative minds will shine and the stupid, desperate ones will vanish.

Top 5 Design Trends for 2018

As designers, we all have certain styles we love, and once we find our own signature style, we tend not to stray too far from our comfort zone. But staying in one place for long, my friends, is not so comfortable after a while. You may start to feel left behind, or obsolete in certain areas. Interactive design is constantly changing, and as this new year starts, we are all probably looking for inspiration and new avenues to explore. There is no longer any excuse for not creating user friendly, interactive and visually stunning websites. So here are some insider tips from Digital Synopsis and 99 Designs on trends to start incorporating into your work now.

1. Bold Typography / Intersecting Elements

With web coding technology so far advanced these days, it is easy to use more than just the basic web fonts. Custom fonts are very widely used on many websites now, creating strong visual tones for your page and to help portray the overall feeling of your site. Now start playing around with these fonts and types – break them up in different ways and use intersecting elements of type and graphics to create interest.

2. Vibrant Colours / Duotone

Many large companies, such as Spotify, have pushed trends such as duotone to the spotlight. A trend that started last year and will continue on into 2018. Vibrant tones online are breaking out of those web safe colours. Technology is allowing us to use thousands of colours, so why not take advantage. Bright colours are sure to attract attention.

3. Split Page / Asymmetrical Layouts

Image Source: sitepoint.com

Grids are made to be broken in 2018. Splitting your page and grid layouts to create asymmetrical sections on your page is distinct and unconventional, and will set your site apart from traditional sites. It’s risky for certain markets or brands, but very striking when pulled off correctly.

4. Custom Retro-Modern Illustrations


Image Source: dribble.com

Gone are the days of clip art. Trending now are simple, line images, which combines sleek, modern lines with retro colour schemes to keep things playful and friendly. Customizable to fit any concept or business.

5. Thoughtful / Interactive Animations

Animations have come a long way and in 2018 will focus more on intentional movements and directions. Signalling interactive content to engage users, helping them move through your site with ease and purpose.

Now give it a go! Explore! Create! Be wild and free my dears.

xo M.