Design is an always changing industry, with new trends coming and going quicker than ever before. Because of this, designers are plagued with coming up with new and unique ways to portray content and apply new techniques and styles to their work. Being fresh into the New Year, 2020 will undoubtedly offer new trends and design elements that will influence the design industry not only in 2020 but for years to come as well.
One of the most popular design styles from 2019 was the use of minimalism in design, with the motto “less is more” becoming somewhat of a staple of the industry. The days of making extravagant designs with complicated patterns and themes are quickly fleeing. The feel of minimalist design has become so popular due to the fact that it allows for spaces to feel free and easier on the eyes. Whether this be with UI/UX interactions on websites, or even down to movie and music covers.
Taking the above example into account, it’s clear to see that companies have opted out of using logos that come with varying design choices, and instead have opted for minimal designs with bold, bright colours to really make the logos pop. By using minimal designs combined with bright, bold colours, the company has created an eye catching visual that doesn’t require a lot of brain power to take in.
To add on to the development of minimalism in design, we can take a look at the evolution of the Adidas logo throughout the years. Although the most recent logo is still from 1997, it still showcases the fact the rise of minimalism and design and how common place it has become today. Without the use of unnecessary information, the logo now has an image that is associated with the company, therefore making it easier to recognize at a glance. Having a logo that has a simple design that is instantly recognizable is a thing that most companies, and the logo designer, strives for. The consumer doesn’t have to think about what is being shown to them. They see the logo, recognize the photo/logo and come to a conclusion as to what is being shown to them. This is what makes minimalism in advertising and design so effective.
An accompany to the minimalism style is the use of big, bold colours. Tying back to the idea that the goal of minimalism is to get consumers to recognize what is being shown to them at a glance, this task becomes a lot easier when the logo has eye catching colours. Although the logo of Ikea was the same from 1967 to 1983, the use of colour was improved rapidly by adding the bright yellow and blue framing to the image, allowing the logo to pop out at the consumer. This again helps add to the overall strategic advantages of including minimalism in design, and why it’s still being used in the 2020 design world.
As an artist, I have been though many changes in the way is think, the way I see things and how I represent them on canvas. Many times have I had that internal struggle saying: should I leave this piece as it is? Or should I add something else? Yet, it is rare for me to think: maybe I should take some elements out. I have developed a love for making detail present in my pieces. I love spending time on every shadow, texture and any other aspect suitable for the composition. However, around the time of 6th grade, I remember many times I started to draw something and I got so sucked into it that I added way too much. In the end I wasn’t sure why, but I was not happy with the result. It wasn’t until I took a step back and thought: are all these extra things necessary in the first place?
Ever since, I still struggle with wanting to put more than necessary into my designs. But now I know to take a step back and analyse my composition. In addition, being a student at ACC has helped me a lot as I can see the work of people that maybe have similar minds as I do, or some that are totally different. I love learning from each one of them. All their experiences, which are all unique, effect their designs and creative ideas. This is very fascinating to me.
I do not think that a simplistic design is easy to pull off; there are is a lot of thinking that goes into it. In the end, what I have learned so far is that it is important to slow down from time to time, and take a look at your piece from a different point of view, still knowing what you want, but being able to learn from others as well. I still love detailed art pieces, but I can appreciate the beauty that can be displayed with a much simpler design. There is certainly something satisfying about a simple yet effective composition. Some examples we see out there are: The swoosh from Nike, or the stripes from Adidas; both very contemporary looks, they seem to never go out of style.
The concept of an artist’s own style is very interesting to me. So many artists stress out trying to find this golden and unique style that sets them apart from the rest. Yet, can we truly make exact copies of others people work without trying?
Since I have use of reason, I have been very fond of creating and drawing. Although, I really started to invest a large amount of time into it when I was about 7 years old and my uncle told me about this series called Dragon Ball Z, he had watched it when he was a kid too so it’s been around for a while. I started watching it every night as it was shown on TV, and I was hooked. I fell in love with the art style and the creativity that it offered. Years later, I saw my uncle painting one of this show’s character on glass. It was a small piece. I thought it was fantastic and it gave me inspiration to develop a passion for drawing; not on glass, because I was young and I found it too difficult, but I started drawing and developing with any other media; pencil and paper being my primary choice. Over the years, I developed my technique further and I was able to replicate Dragon Ball characters rather well.
When I was about 12, I heard of another anime series on TV that I should check out. It was called Naruto: so, I watched it and just like with the other series, I completely fell in love with the story but also with the visuals that where between simplicity and complexity. Yet, they where very effective. As I did with Dragon Ball, I also tried to imitate the drawing style of the series, making various illustrations of the characters.
I have to admit that never in my life did I ever think what my own style was. I never saw anything wrong in drawing famous characters or designs. I always thought that it was ok to have something that you like drawing, over and over again; in doing so one develops the skill to use the art mediums or tools without stressing too much over the “idea” and if it looks right or not. As one has an image beside to compare.
In my humble opinion artists shouldn’t worry about having their own style of drawing from the beginning. I believe that the simple fact of you being a different individual, with a brain and body that works differently than others, is enough to make anything you do different, even if it’s a microscopic difference. And after a while in the process of trying out different styles; one will find out that there are some styles that stand and make you feel happy, those are the ones that will guide you in discovering your own style.