Creativity is the Future

There is a fear, a rumour, a nagging feeling perhaps, that robots will one day take over most of our jobs. Technology is advancing, and as machine learning comes into the spotlight, we start to wonder, are our jobs really in danger?

Machines have already started doing technical tasks in certain industries (and doing them much better than humans). Does this mean that as humans we no longer have a job at the company? Joseph Pistrui of the Harvard Business Review states that many knowledge jobs (such as lawyers and accountants) will soon be automated and that accountants have a 95% chance of losing their jobs. Scary, right?

But there is hope for us creatives. After all, what can we do that robots can’t (yet)? Think for ourselves, make decisions, DESIGN. Joseph says, “Humans are strategic; Machines are tactical.” They do not have an imagination. They do not have the capacity for creative analysis. They do not have emotions.

Tomas Chamorro-Premuzic, Seymour Adler and Robert B. Kaiser of Harvard Business Review say we can make ourselves valuable as employees by having a strong work ethic, drive and motivation to complete jobs no matter what it takes. Ambition and eagerness for more responsibility goes a long way in making yourself valuable. Social skills is another thing we have over machines (at least most of us). The ability to meet clients face to face, show emotion, have a conversation. To manage people and build relationships, be influential and read audiences. These things we go a long way in business (and life) and cannot be replaced so easily by robots.

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Therefore, companies should be strategizing about how to incorporate these automations into their businesses by looking at Artificial Intelligence as a way to augment and increase their production, instead of replace employees. Some of our new job descriptions may be to look after these new technologies. After all, someone will have to take care of the machines. But it will give us opportunities to look beyond the mechanical tasks in the workforce and better ourselves for more meaningful and creative positions.

Save the creatives! We are the future. xo M.