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Minimalism Design in 2020

Posted on January 15, 2020 by Parklan Cross

Design is an always changing industry, with new trends coming and going quicker than ever before. Because of this, designers are plagued with coming up with new and unique ways to portray content and apply new techniques and styles to their work. Being fresh into the New Year, 2020 will undoubtedly offer new trends and design elements that will influence the design industry not only in 2020 but for years to come as well.

One of the most popular design styles from 2019 was the use of minimalism in design, with the motto “less is more” becoming somewhat of a staple of the industry. The days of making extravagant designs with complicated patterns and themes are quickly fleeing. The feel of minimalist design has become so popular due to the fact that it allows for spaces to feel free and easier on the eyes. Whether this be with UI/UX interactions on websites, or even down to movie and music covers.

“Extreme Minimalism” – Image Courtesy of justcreative.com

Taking the above example into account, it’s clear to see that companies have opted out of using logos that come with varying design choices, and instead have opted for minimal designs with bold, bright colours to really make the logos pop. By using minimal designs combined with bright, bold colours, the company has created an eye catching visual that doesn’t require a lot of brain power to take in.

  • Image Courtesy of logaster.com

To add on to the development of minimalism in design, we can take a look at the evolution of the Adidas logo throughout the years. Although the most recent logo is still from 1997, it still showcases the fact the rise of minimalism and design and how common place it has become today. Without the use of unnecessary information, the logo now has an image that is associated with the company, therefore making it easier to recognize at a glance. Having a logo that has a simple design that is instantly recognizable is a thing that most companies, and the logo designer, strives for. The consumer doesn’t have to think about what is being shown to them. They see the logo, recognize the photo/logo and come to a conclusion as to what is being shown to them. This is what makes minimalism in advertising and design so effective.

Image Courtesy of logaster.com

An accompany to the minimalism style is the use of big, bold colours. Tying back to the idea that the goal of minimalism is to get consumers to recognize what is being shown to them at a glance, this task becomes a lot easier when the logo has eye catching colours. Although the logo of Ikea was the same from 1967 to 1983, the use of colour was improved rapidly by adding the bright yellow and blue framing to the image, allowing the logo to pop out at the consumer. This again helps add to the overall strategic advantages of including minimalism in design, and why it’s still being used in the 2020 design world.

3 Comments Minimalism Design in 2020
Illustrator

Intro to Adobe Illustrator and my experience

Posted on January 15, 2020 by HarpreetKaur3

Adobe Illustrator 

Adobe Illustrator is a part of my Digital design Course, I learn many techniques in this course. I will be talking about One of my work in Illustrator.

What is it?

Adobe Illustrator is a Software that is Created by Adobe Incorporation. And it is a Vector graphic editor. It Is Used mainly for creating Logos, cartoons, posters and graphics. It is mostly used by graphic designers.

Illustrator provides many tools that are placed on the tool palette on the left side of screen which are used for create, select and change the artwork. The user can use these tools for selecting, Painting, Reshaping and Cutting as well. For example: Selection & Direct Selection Tool, Basic shapes tool, Pen tool, Mesh tool, Magic wand tool, paint brush & bucket tool, eyedropper tool and Gradient tool.

The user can import any photo which they wants to redesign and then they can trace that image by using the pen tool or also with the help of other tools. Illustrator is easy to use on Mac or Personal Computers (Windows).

My Logo

Illustrator allows to the user to manipulate the text in several ways. User can resize the design or logo without losing the quality of the artwork. In illustrator user can save their files in PDF, AI , SVG and XML or export the file into Jpeg, PNG, GIF and others.User can import and edit any kind of file into illustrator.

My work and Experience

I created Titanic Poster with the use of Illustrator. It is based on Typography.In which I used the number of grids, modular grids and rule of thirds and golden ratio to make sure the balance of the poster.

The Colors that used in poster for describing the love and disaster such as red for love and black for disaster and I used gray color for contrast.

My Poster

Firstly, I converted the text into Outlines then made it bigger. For example 1997 for making my layout attractive.  As well as I used different type of font sizes and some layers (long shapes such as I, T and N)  for drawing the attention of the reader to read next.

Moreover, I used some black shapes , which created the balance and composition between font and style.I used the Pen Tool and Direct Selection Tool for making shapes as well as to reshape of text by making it outlines.

Illustrator is the easiest software that is used by designers. I enjoyed working on illustrator a lot. 

1 Comment Intro to Adobe Illustrator and my experience
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