Design is an always changing industry, with new trends coming and going quicker than ever before. Because of this, designers are plagued with coming up with new and unique ways to portray content and apply new techniques and styles to their work. Being fresh into the New Year, 2020 will undoubtedly offer new trends and design elements that will influence the design industry not only in 2020 but for years to come as well.
One of the most popular design styles from 2019 was the use of minimalism in design, with the motto “less is more” becoming somewhat of a staple of the industry. The days of making extravagant designs with complicated patterns and themes are quickly fleeing. The feel of minimalist design has become so popular due to the fact that it allows for spaces to feel free and easier on the eyes. Whether this be with UI/UX interactions on websites, or even down to movie and music covers.
Taking the above example into account, it’s clear to see that companies have opted out of using logos that come with varying design choices, and instead have opted for minimal designs with bold, bright colours to really make the logos pop. By using minimal designs combined with bright, bold colours, the company has created an eye catching visual that doesn’t require a lot of brain power to take in.
To add on to the development of minimalism in design, we can take a look at the evolution of the Adidas logo throughout the years. Although the most recent logo is still from 1997, it still showcases the fact the rise of minimalism and design and how common place it has become today. Without the use of unnecessary information, the logo now has an image that is associated with the company, therefore making it easier to recognize at a glance. Having a logo that has a simple design that is instantly recognizable is a thing that most companies, and the logo designer, strives for. The consumer doesn’t have to think about what is being shown to them. They see the logo, recognize the photo/logo and come to a conclusion as to what is being shown to them. This is what makes minimalism in advertising and design so effective.
An accompany to the minimalism style is the use of big, bold colours. Tying back to the idea that the goal of minimalism is to get consumers to recognize what is being shown to them at a glance, this task becomes a lot easier when the logo has eye catching colours. Although the logo of Ikea was the same from 1967 to 1983, the use of colour was improved rapidly by adding the bright yellow and blue framing to the image, allowing the logo to pop out at the consumer. This again helps add to the overall strategic advantages of including minimalism in design, and why it’s still being used in the 2020 design world.
In this blog I’m not going to talk about the best laptop for a graphic designer or any other application of Adobe Creative Cloud. In this blog I will be sharing some of the best graphic designers that are well known for their creativity and recognizes pieces of art.
First launched in 2014, a year after Procreate, Procreate Pocket was fairly unsuccessful. Procreate was much more advanced and easy to use so the pocket version was left alone by users and the creators. That was until 2017 when Procreate Pocket got a face lift.
A big part of learning how to create or improve art and designs is to be knowledgeable on the history and basic mechanics of art in general. This is where the Visual Communication course comes in, which ensures that we have a basic understanding of what art really is and how we communicate with it.
In recent years, the genre of “Vaporwave” has come to exist as a subgenre of electronic music. In its inception, it typically involved slowing down popular songs from the 70’s and 80’s, dropping the pitch, and basically making entire songs out of mere samples, making use of a multitude of effects to add variety and, in some cases, make the song nearly unrecognizable. Occasionally, artists would instead use types of “elevator music” and edit those in a similar fashion.
As per definition, art is “the expression or application of human creative skill and imagination, – producing works to be appreciated primarily for their beauty or emotional power.” With this said, me as an artist; but also as an athlete, I believe that one can call certain moments in sports “art”. It is certain that it is not the same type of art as per say music or paintings. Nevertheless, the human creative skill is there. We are taking various creative decisions every step we take.
In addition, certain people can consider these moments of brilliance to be beautiful. Moments in which the player does something thought improbable, even impossible. A very interesting player in soccer history is Ronaldo de Assis Moreira, also known as Ronaldinho. In his prime, the man was sheer magic with the ball. He seemed to have a deeper understanding in the physics of it. The way he manipulated it, it looked as if the ball was an extension of his body. He used this to his advantage when performing complicated moves and skills with incomparable fluidity, which gave him an edge over his opponent. Currently, a man with similar affinity to the ball, but with less fancy skills, is Lionel Messi. Even when shooting the ball these people make magic happen.
In sports, even when the players aren’t the most skilled, are able to produce emotional responses from the viewer. Be it anger from seeing an unfair play, or hope and passion to see a player giving it their all to win. Sports are a way for some to relief powerful emotions. The beautiful aspect of it is that we, as human beings, can be so empathetic as to share the player’s emotions by simply watching them. At the same time, as a player one can feel the support of the outside people pouring into the field. This is why I believe that sports can be a form of “art”.
As an artist, I have been though many changes in the way is think, the way I see things and how I represent them on canvas. Many times have I had that internal struggle saying: should I leave this piece as it is? Or should I add something else? Yet, it is rare for me to think: maybe I should take some elements out. I have developed a love for making detail present in my pieces. I love spending time on every shadow, texture and any other aspect suitable for the composition. However, around the time of 6th grade, I remember many times I started to draw something and I got so sucked into it that I added way too much. In the end I wasn’t sure why, but I was not happy with the result. It wasn’t until I took a step back and thought: are all these extra things necessary in the first place?
Ever since, I still struggle with wanting to put more than necessary into my designs. But now I know to take a step back and analyse my composition. In addition, being a student at ACC has helped me a lot as I can see the work of people that maybe have similar minds as I do, or some that are totally different. I love learning from each one of them. All their experiences, which are all unique, effect their designs and creative ideas. This is very fascinating to me.
I do not think that a simplistic design is easy to pull off; there are is a lot of thinking that goes into it. In the end, what I have learned so far is that it is important to slow down from time to time, and take a look at your piece from a different point of view, still knowing what you want, but being able to learn from others as well. I still love detailed art pieces, but I can appreciate the beauty that can be displayed with a much simpler design. There is certainly something satisfying about a simple yet effective composition. Some examples we see out there are: The swoosh from Nike, or the stripes from Adidas; both very contemporary looks, they seem to never go out of style.