Social Media’s Influence on Society

By now, we are all aware that social media has had a massive impact on our culture and in business. Social media websites are some of the most popular websites and apps on the Internet. They have changed the way people communicate and socialize on the Web.

However, aside from seeing your friends’ new pet on Facebook, or reading about someone whose famous on Twitter, what are some of the real impacts, both positive and negative, that social media has had on our society?

Here is a closer look at the effect of social media on business, socialization as well as some of the negative effects such as cyber bullying and privacy.

Impact on Business

Companies are using social media to advertise and, build customer loyalty. Interactions and feedback from customers help businesses to improve and grow with society. A lot of companies have contests and give away prizes to encourage consumers to visit their social website page more often. Compared to television advertisements and other expensive forms of marketing, social media presence is a cheap and effective means to enhance their brand and its popularity.

Effect on Socialization

Social networks offer the opportunity for people to re-connect with their old friends and meet new people, share ideas, content and pictures. Professionals use social media sites like LinkedIn to enhance their career and business footprint. Students can collaborate with their peers to improve their academic knowledge and communication skills. You can learn about different cultures and societies by connecting with people in other countries.

Negative Effects of Social Media

Unfortunately, there are a few downsides too to social networking. Many introverts and antisocial users place too much attention on virtual interaction, and ignore the real world outside.

Cyber Bullying and Online Harassment

If you are not careful, dishonest people can target you for cyber bullying and harassment on social sites. School children, young girls, and women can fall prey to online attacks which can create tension and distress. Elderly people can also be taken advantage of in scams for money if they are not careful with their emails.

Although Social Media has greatly improved our culture and knowledge, it has also created a place to bully and mislead people to the truth. We should always look at things on the internet as a learning tool but know that some may distort the truth to their own benefits.