3 thoughts on “Minimalism Design in 2020

  1. This blog post was a fantastic read. I never really thought about how companies use minimization as a key component in how they create their brand image, or how brands are starting to become more, and more so simple for the consumer to understand it. However, it does makes sense in the world that we are living in. With everybody being on the go and having things to do, nobody really has the time anymore to take the logo and see the entire design of it and to try to understand what it may mean, and or, are trying to represent.

  2. This is actually really cool. I didn’t usually think about why minimalism worked, it just did, so it’s nice to have it all explained like that. The first picture was kind of surprising, I never really paid attention to how all of these logos changed over time. I probably didn’t know what half of them looked like before. The question is, where do they go from now. It’ll be interesting to see how all these designs will change in the future, because how much more minimalistic can you get? Off the record: Ikea’s second logo looks like it’s been run over by a truck.

  3. This is a very interesting post, it’s not very often that I think about how logos are designed and how my brain perceives them. I usually give it no thought, but after reading this article I realized how much logos and other corporate design trends have shifted towards the minimalist approach. I feel that the individuality of logos is being lost now, because all of the logos in the first image have changed to basic variations of standard fonts and aren’t very flashy or representative of the companies as a whole. I personally think that minimalist design is a very interesting direction to take and is very visually pleasing, but it takes the fun and personality out of businesses.

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