IMA’s Tools

The Interactive Media Arts program is a course at Assiniboine Community College. It covers a wide variety of material in many different applications that can achieve all kinds of results.

The majority of applications we use in the IMA program are all a part of Adobe Creative Cloud. So far the only exception is in Web Design. For creating images we use Photoshop and Illustrator, for creating videos/animations we use Premiere Pro and After Effects, for audio we use Audition, and for layouts we use InDesign.

Photoshop, in the most simple of terms, is a much more refined and complex version of Paint, but it has much more than just brush and eraser tools. There are dozens of tools and dozens more complicated features.

In Illustrator you can make images in a much different way than Photoshop. As you zoom in on an image, you will eventually zoom in far enough to see that the image is made up of squares. But images created in Illustrator are made of vectors and no matter how far you zoom in, they won’t blur until you export them. Illustrator does have less complicated filters and editing tools than Photoshop since working in vectors works a computer much harder than if it was using pixels.

Premiere Pro is meant for lengthier and more professional productions such as movies, shows, and documentaries. It has many tools, some in common with Adobe Audition but only the most basic. Since they are all a part of Adobe though, they all work well together and you can easily edit a sound in Premiere using Audition.

After Effects is meant for smaller animations or productions such as simple commercials and animations. It is simpler and easier to use than Premier Pro since in After Effects you are usually making the footage yourself where as in Premiere Pro you are primarily editing already acquired existing footage.

Audition is meant for all sorts of audio editing or creations. You can lengthen or shrink, cut or add, simplify or complicate any sounds you want. Programs like this are how movies create incredible roars for non-existent creatures by layering over and prioritizing aspects of similar real life creatures. You can also use Audition to turn certain sounds into something completely different than the original.

InDesign isn’t particularly meant for anything specific. You can use it to quickly put together a general layout for a website or brochure, or use it to make every page in a book look similar with the same formatting quickly.

The variety of applications we use is amazing and each of them are so incredibly complex with endless ways to utilize them.