I have always been vocal about the integration of science & technology with arts, and I believe that design is the medium that will help us do that. I am Utsav Mahida and today I am going to share my experience as a student of IMA.

I have always been vocal about the integration of science & technology with arts, and I believe that design is the medium that will help us do that. I am Utsav Mahida and today I am going to share my experience as a student of IMA.
LIGHTS! CAMERA! ACTION! Science and Arts move parallel to each other. Artist has used the advancement in science and technology for their own creative ideas. Same goes for films. Technological advancements in camera got us technicolor cinema. The art of storytelling has also evolved in a certain way, from traditional musical, comedy movie genres to the genre of psychological thriller, non-linear storytelling. Technological advances made in the smartphone industry and on the internet has brought us the streaming services like Netflix, which brings content directly to the hands of users. With this, a new way of storytelling is evolving, interactive films.
While launching the first-ever iPhone in 2007 Steve Jobs told us that, “Who wants a stylus? We are going to use the best pointing device in the world. We are born with it and we have 10 of them. We are going to use our fingers.” This is the best example one can give for Human-Computer Interaction (HCI). An ever-evolving field of study, HCI is changing the way we interact with modern day computers at an escalating rate.
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