Whether you’re new to the Interactive Media Arts program, or an esteemed second year student well on your way to escaping, there are a few neat gadgets and products that can help you with designing, editing and content creating. My eventual goal with this list is to help new and old IMA students know what tools are helpful for the program, and what they can be used for.
1,A Drawing Tablet
Drawing tablets are helpful for more than just what the name suggests. Tablets are useful as they allow you to streamline your movements in applications in the Creative Cloud, and are also extremely useful for creating unique shapes and designs for various different results. What adds to the appeal of using a tablet over a mouse and keyboard, is that tablets allow for much more natural movements, and can make jobs like drawing assets and animating much easier than it would be with a keyboard and mouse.
Laptops make college work a lot easier, as it allows for students to take their work on the move with them. Having a laptop means you can work with all of your files in multiple different locations without having to worry about cloud storage or external drives, and the transferring, uploading and downloading that comes with it. Having a laptop allows you to keep everything in one place, helping you be much more organized then if your files were spread out across multiple different storage’s, making files harder to find.
3. A Sketchbook
While this one isn’t really a “gadget” by conventional standards, it’s an extremely useful tool when it comes to the design process. Having a sketchbook allows for students to make their ideas have a tangible, rough draft before heading onto the computer, where creative decisions can be a little hard to implement and change then when you’re working with traditional means. Being able to make drafts of designs before the actual design is implemented is extremely important for the design process as well, as an individual can come up with more ideas quicker than they could working on a computer.
Headphones are incredibly useful for being an IMA student for a variety of reasons. The most obvious being that they come in hand when dealing specifically with the audio courses, like Digital Audio or Digital Video. A good set of headphones will allow you to fine-tune your audio choices so much more and really deliver a clear, high-quality final result that you can be proud of. Another reason why headphones can be considered to be important to the IMA program is they allow you to listen to music, which can be a huge inspiration and motivator for the creative process. Music can help inspire designers in so many ways, from the overall feel of a product, or something smaller like the colour palette of a piece.
Design is an always changing industry, with new trends coming and going quicker than ever before. Because of this, designers are plagued with coming up with new and unique ways to portray content and apply new techniques and styles to their work. Being fresh into the New Year, 2020 will undoubtedly offer new trends and design elements that will influence the design industry not only in 2020 but for years to come as well.
One of the most popular design styles from 2019 was the use of minimalism in design, with the motto “less is more” becoming somewhat of a staple of the industry. The days of making extravagant designs with complicated patterns and themes are quickly fleeing. The feel of minimalist design has become so popular due to the fact that it allows for spaces to feel free and easier on the eyes. Whether this be with UI/UX interactions on websites, or even down to movie and music covers.
Taking the above example into account, it’s clear to see that companies have opted out of using logos that come with varying design choices, and instead have opted for minimal designs with bold, bright colours to really make the logos pop. By using minimal designs combined with bright, bold colours, the company has created an eye catching visual that doesn’t require a lot of brain power to take in.
To add on to the development of minimalism in design, we can take a look at the evolution of the Adidas logo throughout the years. Although the most recent logo is still from 1997, it still showcases the fact the rise of minimalism and design and how common place it has become today. Without the use of unnecessary information, the logo now has an image that is associated with the company, therefore making it easier to recognize at a glance. Having a logo that has a simple design that is instantly recognizable is a thing that most companies, and the logo designer, strives for. The consumer doesn’t have to think about what is being shown to them. They see the logo, recognize the photo/logo and come to a conclusion as to what is being shown to them. This is what makes minimalism in advertising and design so effective.
An accompany to the minimalism style is the use of big, bold colours. Tying back to the idea that the goal of minimalism is to get consumers to recognize what is being shown to them at a glance, this task becomes a lot easier when the logo has eye catching colours. Although the logo of Ikea was the same from 1967 to 1983, the use of colour was improved rapidly by adding the bright yellow and blue framing to the image, allowing the logo to pop out at the consumer. This again helps add to the overall strategic advantages of including minimalism in design, and why it’s still being used in the 2020 design world.