Creativity is the Future

There is a fear, a rumour, a nagging feeling perhaps, that robots will one day take over most of our jobs. Technology is advancing, and as machine learning comes into the spotlight, we start to wonder, are our jobs really in danger?

Machines have already started doing technical tasks in certain industries (and doing them much better than humans). Does this mean that as humans we no longer have a job at the company? Joseph Pistrui of the Harvard Business Review states that many knowledge jobs (such as lawyers and accountants) will soon be automated and that accountants have a 95% chance of losing their jobs. Scary, right?

But there is hope for us creatives. After all, what can we do that robots can’t (yet)? Think for ourselves, make decisions, DESIGN. Joseph says, “Humans are strategic; Machines are tactical.” They do not have an imagination. They do not have the capacity for creative analysis. They do not have emotions.

Tomas Chamorro-Premuzic, Seymour Adler and Robert B. Kaiser of Harvard Business Review say we can make ourselves valuable as employees by having a strong work ethic, drive and motivation to complete jobs no matter what it takes. Ambition and eagerness for more responsibility goes a long way in making yourself valuable. Social skills is another thing we have over machines (at least most of us). The ability to meet clients face to face, show emotion, have a conversation. To manage people and build relationships, be influential and read audiences. These things we go a long way in business (and life) and cannot be replaced so easily by robots.


Image Source: http://metropolis.scienze.univr.it/altair/events/ias13tutorial/

Therefore, companies should be strategizing about how to incorporate these automations into their businesses by looking at Artificial Intelligence as a way to augment and increase their production, instead of replace employees. Some of our new job descriptions may be to look after these new technologies. After all, someone will have to take care of the machines. But it will give us opportunities to look beyond the mechanical tasks in the workforce and better ourselves for more meaningful and creative positions.

Save the creatives! We are the future. xo M.

When Inspiration Hits

Inspiration. Ideas. Where do they come from? How do you know when they’re going to hit? How do you know if the idea that just hit you is a good one?

As design students, we are presented with the challenge of coming up with new ideas and concepts daily. With each now exercise, assignment and project, our minds race to find inspiration. What if inspiration doesn’t come? What then? Our instructors say, just run with the first idea you have. Don’t overthink it. So i have been trying to put this into practice (which is easier said than done).

So where do we go for inspiration? Some designers have epic Pinterest  boards, or search popular sites like Behance, Designspiration and Flickr. The problem with this, according to Smashing Magazine, is when taking ideas from similar mediums, there is a fine line between ‘inspired by’ and ‘copied’. So their suggestion is to look beyond design galleries, into the wide and awe-inspiring real world. Industries such as fashion, architecture, even music can help you visualize images which you can translate into your project. There are design playlists on Spotify! Did you know? Smashing Magazine has some links to said playlists. Like this one or this one.

 

The other morning as I was driving to school, stopped at a stoplight I looked to the sky. The rising sun hadn’t yet peaked above the horizon line, yet the colours emanating from the east were something else. The perfect gradient. The sky is an ever-changing canvas that never ceases to inspire me.

I believe it is important for us as aspiring designers and creators to keep our eyes open. Keep our childlike wonder and tap into our curiosity often. Try to look at things from another perspective. And when we have found that ‘other perspective’, look again.

Keep it real my darlings. Eyes to the sky.
xo M.

Top 5 Design Trends for 2018

As designers, we all have certain styles we love, and once we find our own signature style, we tend not to stray too far from our comfort zone. But staying in one place for long, my friends, is not so comfortable after a while. You may start to feel left behind, or obsolete in certain areas. Interactive design is constantly changing, and as this new year starts, we are all probably looking for inspiration and new avenues to explore. There is no longer any excuse for not creating user friendly, interactive and visually stunning websites. So here are some insider tips from Digital Synopsis and 99 Designs on trends to start incorporating into your work now.

1. Bold Typography / Intersecting Elements

With web coding technology so far advanced these days, it is easy to use more than just the basic web fonts. Custom fonts are very widely used on many websites now, creating strong visual tones for your page and to help portray the overall feeling of your site. Now start playing around with these fonts and types – break them up in different ways and use intersecting elements of type and graphics to create interest.

2. Vibrant Colours / Duotone

Many large companies, such as Spotify, have pushed trends such as duotone to the spotlight. A trend that started last year and will continue on into 2018. Vibrant tones online are breaking out of those web safe colours. Technology is allowing us to use thousands of colours, so why not take advantage. Bright colours are sure to attract attention.

3. Split Page / Asymmetrical Layouts

Image Source: sitepoint.com

Grids are made to be broken in 2018. Splitting your page and grid layouts to create asymmetrical sections on your page is distinct and unconventional, and will set your site apart from traditional sites. It’s risky for certain markets or brands, but very striking when pulled off correctly.

4. Custom Retro-Modern Illustrations


Image Source: dribble.com

Gone are the days of clip art. Trending now are simple, line images, which combines sleek, modern lines with retro colour schemes to keep things playful and friendly. Customizable to fit any concept or business.

5. Thoughtful / Interactive Animations

Animations have come a long way and in 2018 will focus more on intentional movements and directions. Signalling interactive content to engage users, helping them move through your site with ease and purpose.

Now give it a go! Explore! Create! Be wild and free my dears.

xo M.